Why we need a patient-centric pricing perspective: an interview with Giovanny Leon, Novartis AG

Many roadblocks are faced by patients on their healthcare journey, with payment for prescriptions a problem for many individuals. The amount paid out-of-pocket by patients varies due to many factors, but can be a barrier to both the initiation of and adherence to treatments. In this interview, Giovanny Leon (Novartis AG), discusses patient-centric pricing, which aims to put the needs and preferences of patients at the center of healthcare pricing decisions, a topic he recently presented at the World EPA Congress 2023 (21–23 March 2023; Amsterdam, The Netherlands). Please could you introduce yourself and give a brief overview of your...