ISPOR 2024 – inside the third plenary: leveraging AI in HEOR and HTA to enable Whole Health

Written by Laura Dormer, Editor
Artificial intelligence and machine learning Events coverage Health economics ISPOR Real-world evidence

The third and final plenary of ISPOR 2024 entitled, "AI Enabling Whole Health: Opportunities and Challenges for HEOR and HTA" was introduced by ISPOR’s Chief Scientific Officer, Laura Pizzi. Program Chair Thomas Senderovitz (Novo Nordisk, USA) was joined by Anirban Basu (University of Washington, USA), Alexandra Berk (CVS Healthspire Life Sciences Solutions, USA) and Rachael Fleurence (NIH, USA). Moderator Thomas Senderovitz began by acknowledging the ubiquity of AI in our daily lives, even if we may not always recognize it. From facial recognition on smartphones to the algorithms running smartwatches, AI is seamlessly integrated into our routines. But what does this...

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