The evolving conundrum of market access: balancing innovation, technology and value to meet patient needs: Part 1

This year has seen a raft of insights from market access vendors offering a wealth of forward-looking perspectives on the trends anticipated to shape the agenda in market access. Cencora, Clarivate, Eversana, IQVIA and Remap Consulting are just a few of the companies who have all shared insights on the themes that will dominate the conversation around market access in 2024 and beyond. In this two-part feature, Joanne Walker of The Evidence Base explores some of the current trends in market access, highlighting the issues and challenges faced by stakeholders as they balance the need to ensure patients have timely...