WEBINAR: Mastering Metrics: Tracking and Measuring Market Access Performance – VIEW ON DEMAND

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Mastering Metrics: Tracking and Measuring Market Access Performance

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Market access is the bridge between clinical and commercial functions, and plays a pivotal role in product launch. Success in market access is defined by the outcome of payer decisions – whether nationally or regionally. While measuring global market access performance has been on the agenda for some time, understanding success is becoming a priority at board and leadership level.
How can market access leaders do it better, so they’re empowered to communicate their team’s success?
In this webinar from The Evidence Base, Laura Dormer (Editor, The Evidence Base and the Journal of Comparative Effectiveness Research) is joined by Ahmed Edathodu (Founding Director, Access Infinity) to explore the changing role of market access and the importance of tracking performance with KPIs and metrics as a result, to enable:
  • The best possible price
  • The broadest possible access
  • In the shortest possible time

Don’t miss this opportunity to get a better understanding of your company’s market access function through presentation of case studies of success.

Watch now!

 

What will you learn?Ideal forSpeaker

What you will learn

  • The state of market access performance today
  • The importance of tracking market access performance
  • A framework to help you measure market access performance
  • Who’s championing market access performance in the industry
  • Top tips to get started for the global market access professional

Ideal for:

Global Market Access Leaders who want to:
  • Understand and implement a framework of KPIs and metrics to help them track and measure market access performance
  • Communicate and demonstrate their team’s commercial success

Speaker

Ahmed Edathodu
Founding Director
Access Infinity

Ahmed Edathodu is a Founding Director at Access Infinity and has a wealth of expertise in pricing, market access and digital. With a background of working in senior positions within market access in big pharma and strategy consulting companies, Ahmed has been instrumental in developing Access Infinity’s global pricing and reimbursement practice. Ahmed has worked extensively in developing market access strategies for over 100 products, covering all major geographies and with a focus on European and APAC markets.

 

In association with

For more info on the Access Infinity, please visit https://access-infinity.com/ and follow on LinkedIn here.

If you are interested in partnering with The Evidence Base for future webinars, please contact [email protected].